Guidetryb is a mentorship company that aims to provide guidance and support to young professionals and students. The company’s brand identity, including its logo mark and type, was developed based on an understanding of the company’s purpose. The name of the company, “Guide Tryb,” inspired the design of the logo mark, which is a combination of the letter “G” (the first letter of the brand name) and a compass. The compass symbolizes the idea of giving direction and the four major points of a compass reflect the company’s mission to provide guidance in all areas of life. The typeface chosen for the brand is clean and modern, reflecting the company’s focus on forward-thinking and innovation. Overall, the brand identity of Guidetryb accurately reflects the company’s mission to provide guidance and support to young professionals and students.