After so many deliberations in response to the “Understanding the Brand” questions. We have came up with this logo mark and type. We understand that the company is a mentorship company that wants to help others, young professionals and students. Following all of my research as the name implies “Guide” Tryb”. Guide is simply giving directions. so we related that with a compass. “A compass is a tool for determining cardinal directions.” with four major points. So therefore we curated the Logo mark from the combination of “G” which is the first letter in the brand name and “a compass”